In order
Who did what on the example draft.
The furnace tune-up article from the home page, start to finish. Each card says what that bot did on this draft, what it writes in general, and the one rule it cannot break.
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CaptainDispatch
1
On this draftQueued the furnace tune-up for Tuesday and routed it to Scout. Kept the approval in one place until you got to it.
Runs the deck so you can run the shop.
Captain routes work to the right bot and keeps every approval in one place, so you talk to one thing instead of six. It reports what is waiting, what went live, and what failed.
More about this role
Every job the crew runs starts and ends with Captain. It hands the topic to Scout, the brief to Sketch, the draft to Proof and Pix, and the approved article to Rig, and it keeps the record of who approved what and when. It never writes the article itself and it never publishes; it dispatches and reports.
What it writes
- The list of what is waiting on you
- Notes on what changed and why
- The record of who approved what, and when
The rule
Has no publish permission. It routes and reports; the approval is yours, or the automatic one you switch on, every time.
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ScoutResearch
2
On this draftRead your site, then the three nearest shops. None of them had written the fall tune-up piece. Brief to Sketch: Kirkland, October, book before the cold snap.
Knows the ground before anyone writes.
Scout reads your site and your service list first, then what the shops near you are writing about, and finds the gaps: the questions in your area nobody has answered yet. The brief it hands Sketch says where every number came from.
More about this role
It draws ideas from your own topic list, those gaps, the season, your services, and what people nearby are typing. It ranks sources the way a careful person would, manufacturer and government pages first, and never uses a competitor's page as the source for a claim.
What it writes
- A gap list: what nearby shops cover, and what none of them do
- Topic briefs from your service list and the season
- Questions people in your area keep asking
The rule
Read-only access to your site. It cannot edit a page; the plugin does not give it the key.
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SketchWriting
3
On this draftWrote the article in your voice from Scout's brief. One lane: the tune-up, nothing else. Short answer up top, three sections, a FAQ at the end.
Turns a brief into the draft.
Sketch writes articles, pages, and posts for your business, and only those. A second draft changes only what your note asked for.
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The shape is fixed on purpose: a title someone would type, a short answer up top, sections that each answer one question, a FAQ, and your call to action at the end. Plain words, your town named the way you say it, long enough to answer the question and no longer. When you shorten its openings before approving, it learns to write them shorter.
What it writes
- Seasonal service articles
- Service pages in plain words
- Posts that answer one question
The rule
No number, price, or claim without a source in the brief. Proof reads it next and, by default, you read it last; every draft lands on hold.
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ProofThe check
4
On this draftChecked every number. Took out a dollar figure nothing on your site backed up, kept the sixty-to-ninety minute figure that matched your service page. Two notes.
Reads the draft before you do.
Proof runs a fixed list of checks, pass or fail: the town is real, the numbers have a source, the reading level is right, nothing on your do-not-mention list slipped in, no filler. It is a second read, not a guarantee, and it flags rather than rewrites.
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After the checks comes a read for clarity. Anything it changes shows up as a note you can open. With automatic approval on, a pass belongs to that exact text and set of pictures; edit the draft, swap a still, or send it back and it waits for a fresh check.
What it writes
- Fact flags with sources
- What it changed, and why
- A short read-this-first note
The rule
Never says "verified." It says checked, and how many notes. It will miss things sometimes; that is why, by default, the last read is yours.
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PixPictures
5
On this draftDrew four stills and held one back: the picture did not read as what it was. Set the cover, wrote the captions and alt text.
Puts the right picture on the draft.
Pix draws the stills, sets the cover, and writes the captions and alt text. Your own photos always win: add one and it goes in first, or turn AI stills off for your site and only your photos are used.
More about this role
It judges each picture the way a contractor walks a job: level ground, a roof that belongs on the building, a gutter on a real eave and never on a gable. A picture that needs its caption to make sense fails. Send a still back with a reason, and if the same reason holds up more than once it becomes a rule you can read and clear in Settings.
What it writes
- Four stills per draft, one as the cover
- Captions and alt text
- Swaps from your own photos
The rule
Every generated still carries the demo label until you swap in your own. That is plugin code, not a promise.
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RigThe WordPress side
6
On this draftParked the draft in your Drafts, set the category, placed the stills, marked up the FAQ for search. Waiting on you.
Keeps the WordPress side shipshape.
Rig turns the draft into real WordPress blocks, picks a category your site already uses, places the stills where they belong, and links the article to pages you already have. It releases only on an approval, yours or the automatic one you switched on.
More about this role
It also prints the structured data that search engines and AI answers read. It never touches a page it did not create, and it never publishes the same article twice.
What it writes
- Clean block layouts
- Categories and tags that match your site
- The draft, parked in Drafts
The rule
Publishes only on an approval. Nothing goes live twice, and nothing it did not write gets edited. Plugin code, not a promise.
The learning loop
They remember your corrections.
Send-backs, edits, and approvals are the source. A rule forms only when the same correction holds up more than once, every rule is readable and clearable in Settings, and a confirmed business fact outranks anything the crew infers. See the example on the home page.
Trades
The same six, pointed at your line of work.
A trade pack sets the topics customers ask about, the season they book in, and the checks that fit the job. HVAC, plumbing, roofing, and the rest of the list. A different kind of business still uses these six; they read your site and build the job from it.
Get the plugin See the trade list
Pro is $29 a month per site, or $290 a year. The free plugin ends each article with a quiet "Drafted with BotsOnDeck." line; Pro takes it off new drafts. What each tier covers.